Branding pioneer and thought leader Neil Cole founded The Candie’s Foundation in 2001. The goal of the foundation was to support teenagers and to educate about teen pregnancy; raising awareness about the problem of teenage pregnancy in America. The Candie’s Foundation goal was to reduce the cases of teenage pregnancy and to raise the national consciousness about this issue. Neil Cole and The Candie’s Foundation worked with celebrities to create Public Service Announcements. The PSA campaign enabled the dialogue that celebrities have with teenagers to be used for the common good. The campaign had more than 500 million impressions.